IOVA started to do music when she was 11 year old, when she took the first lessons of piano and guitar. Two years later, she founded the first rock band and started to write songs. Once having entered the television world, with the teenagers band LaLa Band, IOVA decided to move to Bucharest and pursue her dream of making music.
Her musical path begun when she sent a demo with her music and convinced Smiley. “IOVA is a complex artist, someone who is permanently preoccupied by the creation process. When she first came to HaHaHa Production she already had a portfolio of songs written by her. It’s a different genre of music, but I think she’s got so much to offer as an artist”, Smiley says.
IOVA released her single, Be Like Water, an electro pop song backed up by HaHaHa Production.