IOVA started to do music when she was 11 years old when she took the first lessons of piano and guitar. Two years later, she founded the first rock band and started to write songs. Once having entered the television world, with the teenagers’ band LaLa Band, IOVA decided to move to Bucharest and pursue her dream of making music.

Her musical path begun when she sent a demo with her music and convinced Smiley. “IOVA is a complex artist, someone who is permanently preoccupied with the creation process. When she first came to HaHaHa Production she already had a portfolio of songs written by her. It’s a different genre of music, but I think she’s got so much to offer as an artist”, Smiley says.

IOVA released her single, Be Like Water, an electro-pop song backed up by HaHaHa Production. Her first single was followed by other tracks that entered Romanian radio charts and were successful on digital platforms: “Down on my knees” featuring Paul Damixie, “North”, “Work it out” and” Hit the gas”.  In 2020, she released several singles. The first one was “Break the Law”, followed by two collaborations with Paul Damixie (“Empty Room”) and Seredinschi (“Totul sau nimic”). Her latest single is “Four Letters”.