IOVA started her journey with music when she was 11 years old. She started with piano and guitar lessons. Two years later, she had her first rock band and started to write songs. Once having entered the television world, as part of LaLa Band, IOVA decided to move to Bucharest and pursue her dream of making music.
Her musical path really kicked off when she sent a demo with her music and convinced Smiley that she is talented. “IOVA is a complex artist, someone who is permanently preoccupied with the creation process. When she first came to HaHaHa Production she already had a portfolio of songs written by her. It’s a different genre of music, but I think she’s got so much to offer as an artist”, Smiley says.
IOVA released her single, “Be Like Water”, an electro-pop song backed up by HaHaHa Production. Her first single was followed by other tracks that entered Romanian radio charts and were successful on digital platforms: “Down on my knees” featuring Paul Damixie, “North”, “Work it out” and” Hit the gas”. In 2020, she released several singles. The first one was “Break the Law”, followed by two collaborations with Paul Damixie (“Empty Room”) and Seredinschi (“Totul sau nimic”). Her latest single is “Four Letters”.